Content is King! - but most importantly we should build a following first...

Content is king! I think we have all heard this statement at some point. It cannot be more true in the new blogging sphere, which most of us only entered recently. Most of us are using the platform on a more frequent basis. I am now at the point where I do at least two posts a day, and also started featuring new authors and bloggers, to ensure that I add value to our ever growing community.


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So I have been writing on various subjects, firstly - it was all about reputation and how important it is to build a reputation on the platform. I am now focussing on content. What content is the content which people would like to see? I think it is still too early to be specific about exactly which content people on Steemit would like to see. I am happy to see a more diverse list of topics that reaches the trending lists. We are also seeing some big names with a lot of followers joining on a more frequent basis. The likes of @dollarvigilante which has the ability to get the word out to literally thousands of people. This is just wonderful for the platform and will hope fully assist to push the platform over the tipping point for the masses to join. I found the interview with @dan and @ned extremely interesting and exciting. The future of the platform is in good hands! I am glad they mentioned that the follow feature will be released in a new version of the software soon.

Back to building online reputation and content

You do not have to look very far to see that building a good online reputation will be turn into a reward at some stage. A while ago blogging was something that people did to show their passion for specific interest. This changed into blogger's earning a reputation and turned into superstars.

After a lot of reading today, I decided to write a series of posts, about great blogger in the world, What they've done to make it. I learnt so much in the past few weeks and we can all apply these aspects to this great platform. The Series will be posts that interlink back to each other and will include links to various sources, which can assist all to create better blogs. The posts will start from tomorrow. So if you are interested in these please follow me @jacor. The good thing about the platform is that it will be here for future joiners of the platform.

What I have found that worked for me from a content perspective can be summarized as follow. I read this on a blog a while ago, and started to use the advice. And the three tips below is what directed me on the correct path. Remember we are selling a brand - ourselves -* to the audience of the platform.

Informative content

This type of posts should contain valuable and useful information. A least teach your audience a couple of things. It should always aim to answer questions people have. Obviously you cannot please everybody's taste, but as the platform grows more and more people will be interested in the same topics, hence the importance of building a like-minded community around you. The information can be of strategic information or just general information.

Interesting content

Although information is definitely a key factor of good content, it by itself will not always hit the sweet spot. Always keep in mind that real people are actually reading the content. Not Always though, I had comments on some of my posts before that is totally missing the point of the post. Fact: I have mentioned in previous posts before that I am in business development and therefor develop a lot of proposals on a daily basis, I always include an arbitrary statement hidden in my proposals, to see if people actually read them. I will throw something in the middle of any paragraph like : My wife took our dog to the kennel today!

Difficult to believe but if I have had 20 people asking me about the dog in the kennel thing it is a lot and I have written hundreds of proposals in my life before. However in every case where they did ask me we won the deal. Anyway, we should still assume that everybody reach the detail of all your content. So, it should be interesting to ensure you keep their attention throughout the post. Statistics, facts, metaphors etc. is a good way to keep people's attention. You also don't want be too technical as it can become boring very easily.

Relevant content

I currently write about where I believe we are in the growth stage of this platform. I wrote a lot about building a reputation, as Steemit is a reputation economy I wrote about this because I believed and still believe it is relevant to our audience. This is also the reason why I will be featuring the series of posts on How to create a good blog, as I believe it is relevant. The fact of the matter is we should all write about relevant stuff, why … because that is what people want to read. I know it is stating the obvious, but it sometimes help to read it somewhere.

So my take on this is create interesting and informative posts and most importantly ensure that the content is relative. Also write on a diverse topics for two reasons, to create a wider diversity of content on the platform and secondly to test what your audience and your followers want to read. Read a lot of posts to see what works and make friends with those around you.

Time to put the kids to bed … Chat soon

Happy Steeming


*** Please follow me on my blog @jacor if you enjoy my topics and content.***

@jacor features authors to promote a diversity of content and new authors. All STEEM Dollars for this post go to the featured author.

If you are looking to be featured as an author, please contact me via email - [email protected]*


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